In the viral clip, Mr Cox's daughter is seen walking alongside a road, carrying a backpack and school supplies, in 2C (36F) temperatures. In the video, Cox asked children who watched it to remember that "bullying is unacceptable everywhere and will not be tolerated".
After 10-year-old Kirsten was suspended for three days from the school bus for a second-time bullying offence, Matt Cox made a decision to teach her a life lesson.
'I realized she viewed the privilege of riding the bus and or auto rides to and from school as a right and not a privilege, ' Cox told WEWS-TV.
"So today my handsome daughter is going to walk five miles to school in 36 degree weather", Cox said in the now-viral video.
'I'm not going to be another parent that's just going to brush things under the rug and say kids will be kids'.
The two-minute video showing Kirsten on her 8km walk in two-degree weather has been viewed over 16.5 million times. It was the second time she'd gotten into trouble for picking on someone.More news: Allo, goodbye: Google is killing off the messaging app
That five-mile walk to school was broken up over Kirsten's three-day suspension.
Still, others praised the father for a job well done, writing, "I love how you followed her to make sure she was safe while still teaching a lesson".
A father in the USA has been slammed for the harsh punishment he dished out to his daughter after discovering she had been bullying another child.
He then posted the video to Facebook under the caption 'Life lessons'. Riding the school bus or getting a lift from your parents is a privilege, he said during the video, and one his daughter had lost with her bad behavior.
Kirsten explained that her dad's punishment did indeed make her learn her lesson for bullying as she'd been in a similar position in the past herself.
Cox told WTVG that he didn't want to be a parent who brushed off his child's actions with the mantra, "Kids will be kids". "We as parents need to stop the bullying on the home front because bullying only breeds bullying".