Amazon Wants to Bring its Cashierless Tech to Bigger Stores


The Amazon Go system may come to larger stores.

Amazon's cashierless tech is already in use in brick-and-mortar Amazon Go stores in Seattle, Chicago, and San Francisco.

Amazon is said to be testing even larger-format cashierless stores at a location in Seattle that's set up to look like a more traditional grocery store - think of the Whole Foods layout, for example.

Back then, Amazon said it had no intention of rolling out the technology to Whole Foods (the grocery chain it bought for a massive $13.7 million last year), but apparently it may have changed its mind and is testing "a larger space formatted like a big store".

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Regular shoppers likely would not be thrilled about having to carefully check their receipts to make sure that the computer system did not accidentally charge them for the wrong items.

The technology functions well in a small store format but is harder to use in bigger spaces with higher ceilings and more production, the report added, citing a source.

Those familiar with the matter also speculated that the most likely application for the larger-scale cashierless tech would be in Whole Foods, which Amazon acquired in 2017. "We're new to physical space, but it's important for us", Dilip Kumar, Amazon Go's vice president of technology, told The Wall Street Journal on a recent tour.

Your future grocery store is on its way: Amazon aims to bring its cashierless technology to bigger stores in upcoming years. Whole Foods, on the other hand, serves virtually everyone. In late September it was reported that Amazon is considering opening up to 3,000 Amazon Go locations by 2021. Whole Foods sales are driven by produce items, for instance, whose prices vary by weight.