Global smartphone shipments decline by 3% in Q3 of 2018


"China's domestic market continues to be challenged as overall consumer spending around smartphones has been down", said Ryan Reith, program vice president with IDC.

"The global smartphone market has declined due to reduced demand in developed markets like China, USA and Western Europe- the markets which account for nearly half of smartphone sales globally", Tarun Pathak, associate director at Counterpoint Research said. In comparison to Samsung, their market share was 20.3%. We'll see if global shipments can rebound in quarter four, which holds the ever-important holiday shopping season, and if IDC's prediction that this declining trend will reverse in 2019 comes true soon enough, so stay tuned. It only has a 14 percent global market share, in part because its phones have little to no presence in North America. The Chinese firm shipped 51.8 million units in the third quarter.

The South Korean tech giant Samsung has been overtaken by the Chinese device maker Huawei in the smartphone market share. "Samsung is losing ground to Huawei, Xiaomi, and other Chinese rivals in the huge China and India markets", said executive director Neil Mawson, adding "Samsung must solve its China and India problems before it is too late". The Korean electronics maker in the third quarter shipped 72.3 million smartphones worldwide, down 13.3 percent from the same period previous year.

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Xiaomi once again grew its share to a new company high capturing 9.7% of all smartphones shipped worldwide in 3Q18. Its Redmi 5A, Redmi 5 Plus, and Redmi Note 5 have continued to do well, with the newer Redmi 6/A/Pro successors ramping up quickly.

Lenovo, a Chinese brand well-known for PC technology, saw a 26% decline in shipment units, and a 25% decline in shipment market share.

Since emerging markets are under-penetrated, they have a smaller smartphone base and are not able to offset the global decline. Xiaomi's growth increased 19 per cent annually in the quarter, but this was down from the 91 per cent rate it hit a year ago. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools.