Apple to stop releasing iPhone sales numbers

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The Cupertino, California, company rattled Wall Street even more by unexpectedly announcing that it will no longer disclose the number of iPhones it sells each quarter, beginning with the current period ending in December. Apple also says that moving forward it will release what it describes as "qualitative statements" about product sales at irregular intervals. Excluding a one-time favorable adjustment of $640 million recognized in the fourth quarter of fiscal 2017, Services revenue grew from $7.9 billion in the fourth quarter of fiscal 2017 to $10 billion in the fourth quarter of fiscal 2018, an increase of 27 percent.

For the fiscal fourth quarter, Apple is expecting revenue of $60 billion to $62 billion, which would represent year-over-year growth of 14% to 18%. It lists iPhone, iPad, Mac, Services, and Other products separately and investors like the transparency this provides.

The company made its bets for connecting with consumer wants when it laid out its new line of iPhones at its Press event in September. Apple is widely expanding the use of its facial recognition unlocking system in iPhones and iPads, which uses special lasers that are still produced by only a handful of suppliers.

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Cook in an interview with Reuters said that Apple is "seeing some macroeconomic weakness in some of the emerging markets". He later told investors that weak markets included Brazil, India, Russia and Turkey. As of right now, the program is still being piloted, and there's no mention of it anywhere on Apple's website, so it's currently unclear when the general population will be able to benefit from it. Services revenue for the quarter surpassed $10 billion for the first time, growing 27 percent year-over-year.

The slump over the weekend was the biggest single-day decline since January 2014, and the decline pushed Apple's market value down to $987 billion, after it hit $1 trillion in August. Like the previous quarter, Apple this time too had just 1% market share. "I think part of the reason why they're no longer going to split it up is because of that transition that the company's going to go through". "I hope that's the case here". But thanks to the more expensive, newer versions, the average selling price rose to $793, well above analyst estimates of $750.78. The company further stoked concerns by saying it will stop reporting unit sales of its most-important product.

The tech giant reported underwhelming iPhone sales and gave soft guidance for its crucial holiday quarter, sending shares below the $US207.45 price that was needed to hold the mark.

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