A global commitment to eradicate plastic waste and pollution at the source has been signed by 290 organizations, including numerous world's largest packaging producers, brands, retailers, and recyclers, as well as governments and NGOs.
"The New Plastics Economy Global Commitment sees the countries involved commit to a "circular economy" approach to plastics, preventing them from becoming waste and ensuring they don't end up in the environment", Eugenie Sage, associate minister for the environment, said.
New Zealand revealed this week that it signed the New Plastics Economy Global Commitment declaration in an effort to work with worldwide partners to cut down on plastics and become a "circular economy".
Organisations including Nestle; The Coca-Cola Company; PepsiCo; Pernod Ricard; Unilever; Danone and Mars, Incorporated, have signed the pledge, and the commitment has also been endorsed by the World Economic Forum, The Consumer Goods Forum and the World Wide Fund for Nature (WWF).
The targets will be reviewed every 18 months and become increasingly ambitious over time.More news: The 'solar' roof on your Kia will soon charge your vehicle
Businesses signing the Commitment have undertaken to publish yearly data about progress on the central goals of the project.
Researchers estimate that more than 8.3 billion tonnes of plastic have been produced since the 1950s, yet more than 60% of that amount has ended up landfill, oceans and the natural environment.
Pernod Ricard's chairman & CEO, Alexandre Ricard, said the problem of plastic pollution wasn't "a new one, but it feels that we have now reached a tipping point". It is estimated that there will be more plastic than fish in the world by 2050. "We're committed to doing our part to ensure the plastic we need is safely and economically, reused, recycled or composted".
This program, which can be expanded to additional countries, will help reduce plastic leakage into the ocean through creation of an ongoing recycling infrastructure and by incentivizing local waste collectors to join the fight through increased access to needed resources.
SC Johnson, for example, the maker of brands like Ziploc bags and Windex, said it would triple the amount of recycled content plastic packaging - from 10 million kilograms to 30 million by 2025 - as it expands use of refillable concentrates and work to boost recycling of plastic film in curbside systems.
We know we can't tackle the plastics issues alone and are thrilled to be part of a global effort to find a solution.
Plastic Bank is a platform for the world to gather together to STOP Ocean plastic and alleviate poverty through a global recycling ecosystem. "To make a plastic-free world possible we have a collective responsibility, and it starts with businesses".