Coca-Cannabis? Coke analyzing cannabis in wellness drinks

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The Atlanta-based soft drinks maker is in talks with Canadian marijuana producer Aurora Cannabis Inc.to develop the beverages, according to a report from BNN Bloomberg Television.

The discussions with Aurora are focused on CBD-infused drinks to ease inflammation, pain and cramping, according to the BNN Bloomberg report.

"Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive cannabidiol as an ingredient in functional wellness beverages around the world", Coca-Cola said in a statement.

News broke yesterday that Aurora, one of the leading names in Canada's fledgling cannabis sector, has been in talks with Coca-Cola on the development of cannabis-infused beverages, a revelation that caused Aurora's stock to jump over 16 per cent in Monday's trading.

The burgeoning industry has created a demand for edible products infused with cannabidol (CBD) - the non-psychoactive constituent part of cannabis that can be used to limit pain, according to some experts.

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Beer giant Molson Coors announced on 1 August it was teaming up with Canadian medical marijuana grower The Hydropothecary Corporation to develop cannabis-infused non-alcoholic beverages.

It says it hasn't made any decisions about using it in coke products.

Hemp and marijuana are both cannabis plants, and both contain CBD, which can be extracted as an oil that can be added to everything from dog food to hand lotion to drinks.

In response to our inquiry, a spokesperson for Coca-Cola directed us to the company's existing public statement and declined to issue any confirmation, clarification, or denial of existing reports about purported talks with Aurora.

American companies interested in making a play in the cannabis space can try things out in Canada without risking doing something illegal at home. "At this time the company confirms there is no agreement, understanding or arrangement with respect to any partnership with a beverage company", the statement said.

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