FDA puts e-cigarette companies on notice over teen access

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"I employ the phrase epidemic with expansive care", said FDA Commissioner Dr. Scott Gottlieb.

"If someone likes it and they think it's cool and a trend, most people will probably follow suit", said Alex Vilmer, the manager of Springfield's Vapor World on Glenstone when answering in the affirmative about the way "vaping" has grown in popularity over the past decade. FDA officials says they'll be monitoring manufacturer's internet store fronts for straw purchases, and will file criminal charges if warranted.

Critics of pushing back the deadline raised concern that more kids would take up vaping. Critics have charged the agency has been working too slowly to regulate the devices. But they say that this move like this could backfire because, you know, adults who are - use e-cigarettes are using them to quit smoking tobacco cigarettes, which are really risky.

In a note to clients on Wednesday, Herzog said Juul is most at risk.

Almost all e-cigarettes contain nicotine, and research shows that young adults who smoke or who use e-cigarettes are much more likely to binge drink than nonsmokers, the health department said.

The FDA is now investigating whether manufacturers introduced certain e-cigarette products to the market after August 8, 2016, and may be subject to enforcement for marketing those products without premarket authorization.

Rapidly after the open, the FDA cracked down on e-liquids marketed to resemble child-reliable meals fancy juice containers, candy and cookies.

According to the Campaign for Tobacco-Free Kids' president Matthew Myers, the FDA has made a crucial step toward curtailing youth use of e-cigarettes. In addition, 3.3% of middle school students called themselves current users of e-cigarettes, up from 0.6% in 2011. And the US wouldn't be the first country to contemplate such an action. Shares of cigarette and e-cigarette maker Altria Group also rose more than 6 percent, while Philip Morris International shares were up 4 percent. Former smokers who vape may return to traditional cigarettes if flavored e-cigarettes are no longer available.

According to the company's website, the mission of JUUL products is to improve the lives of the world's 1 billion adult smokers.

The plan focuses on reducing access and appeal of e-cigarette products.

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On Wednesday, Gottlieb put manufacturers on notice that the agency's balancing act will lean more heavily on preventing youth addiction.

The Food and Drug Administration says it's taking on what it calls an epidemic of e-cigarette use among children and teenagers. "But in closing the on-ramp for kids, we're going to have to narrow the on-ramp for adults".

Responding to Gottlieb's announcement, JUUL Labs Chief Executive Officer Kevin Burns said the company "will work proactively with FDA in response to its request".

JUUL was among those to receive FDA warnings and requests for further details about its marketing practices.

Last year, the FDA announced that it would delay regulations that could have halted the sales of many e-cigarettes.

"Let me be clear: Everything's on the table", said Gottlieb. Those five brands account for about 97% of the US e-cigarette market, the agency reported. "But they could go outside and get ahold of it just as easily", said Lindsay Pineda, who smokes regularly. "They're now on notice".

The proposal, announced on Wednesday, is part of a broader effort to curb teen use of the nicotine devices.

The FDA point out that, despite lacking tobacco and plenty of the nasties present in normal cigarettes, nicotine itself is hardly a benign substance. BPS prohibits smoking on school property, including the use of electronic devices. Meanwhile, among students who never vaped, only 2% started smoking during the same period of time. The four others are owned by cigarette companies. Some flavorings contain diacetyl, a compound that can damage airways if inhaled and may cause lung disease. "Nicotine negatively impacts learning, memory, and attention".

E-cigarettes are sold as a product that helps people quit smoking, but Phillips says there's reason to believe they actually lead people to take up the habit. Further evidence of rising rates of use would bring stiffer actions, he vowed. He said the problem had reached "epidemic proportion". In May, they were warned, but they are still advertising and selling the violative products.

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