Nike online sales soar despite backlash from Kaepernick ad campaign


Nike recently created a commercial in celebration of the 30th anniversary of its "Just Do It" ad campaign.

Falwell told USA Today that Nike's campaign alone may not be enough to cut ties.

Those several days are a traditionally strong sales period, but this year it came days after the athletic-equipment giant centered its advertising on the former NFL quarterback now best known for leading protests against the US flag and the national anthem.

After his father critiqued Nike for its campaign with ex-NFL star Colin Kaepernick on Twitter, Donald Trump Jr. made a decision to take to Instagram to do the same.

Tiger Woods endorsed Nike's latest "Just Do It" ad narrated by Colin Kaepernick with a message almost as succinct.

This prompted various people on social media to post videos and pictures of them destroying their Nike merchandise, with some even calling to start boycotting the brand.

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Despite a steep initial loss after the announcement of the controversial ad, Nike's stock (NKE) reversed its losses and climbed to $80.30, an increase of one percent from the drop to $79.01 on Tuesday.

Trump, who has repeatedly criticized Kaepernick and other National Football League players for the kneeling protests, slammed Nike on Friday, tweeting: 'What was Nike thinking?'

The story is a bit different in Robinhood however. Nike stock took an initial dip of 0.12% after the advert was revealed, but has since held up and had increased 1% by Friday.

MORE: Good for business? "Investors in OR, where Nike is headquartered, are buying the stock 850% more than they are selling". Currently, Robinhood's 22,000 investors are on the under-35 demographic, and as pointed out byBusiness Insider's Josh Barro, it's clear that the company is reinventing itself to get by with the times and double down on this new demographic.

The company did not immediately respond to CNN requests for comment. In the same four-day period previous year, product orders dropped 2 percent.