It is the second event held in the Steve Jobs Theater, a 1,000 seat underground venue topped with a 20-foot high glass lobby and a metallic carbon-fiber roof.
The new iPhones also have a new mode called Smart HDR which enables you to take photos with zero shutter lag.
Apple also is expected to release an iPhone with minor updates to last year's $1,000 model and another version made of cheaper materials, including a 6.1-inch LCD screen.More news: Leaks suggest incoming iPhone Xc, iPhone Xs and iPhone Xs Plus
Apple's other products category, including HomePod, AirPods, Apple TV, Apple Watch, Beats speakers, headphones and accessories, had sales worth $3.74bn in the third quarter, a jump from $2.74bn a year ago. Initially spotted by ATH, the names of the iPhones are seen in the product sitemap XML file listed on the official website - Apple.com.New Apple iPhone Xs, iPhone Xs Max and iPhone Xr Global Launch Today: Everything We Know So Far About 2018 Models. About 17 percent will trade in their current model for last year's iPhone X, and just about 16 percent will opt for the iPhone 8. And on Wednesday morning, another blogger found a confirmation for the phone's model numbers in the sitemap of Apple's website. Simply opening the app will start the live stream, giving viewers a much better experience than watching it on their iPhone, or on a small window on a computer.
It is predicted that Apple products will be available to buy in the first week of October.
Apple wants users to upgrade to newer, more expensive devices as a way to boost revenue as global demand for smartphones levels off.
Apple, which prides itself on being more secretive than the Central Intelligence Agency, has struggled to keep the lid on product news lately. Shares of Garmin Ltd lost some earlier gains and were flat in midday NY trade.