ESPN's presentation of the US Open Women's Championship - Naomi Osaka, just 20, shocking the legendary Serena Williams 6-2, 6-4 with action on and off the court as controversy engulfed the second set - posted a 2.5 rating for the match itself and a 2.4 for the full three-hour telecast. However, when Serena saw the new champion crying uncontrollably, she spoke to the crowd and ensured the booing stopped and the attention returned to Osaka.
Serena Williams has to pay for the fines out of her $1.85 Million tournament winnings.
Tennis icon Billie Jean King said it best: "When a woman is emotional, she's "hysterical" and she's penalized for it. We do not believe that this was done".
Simon said the sport as a whole should examine the rules on coaching, noting that the WTA already allows on-court coaching during regular tour events - if a player requests it.
"The WTA supports coaching through its on-court rule, but further review is needed".
Sign up to The Recap, our weekly email of editors' picks. Thank you, @serenawilliams, for calling out this double standard.More news: Including children - in Perth
Adams said: 'We watch the guys do this all the time, they're badgering the umpire on the changeovers, nothing happens. These are conversations that will be imposed in the next weeks.
The American star was fined for coaching, racquet abuse and for verbal abuse when she accused umpire Carlos Ramos of being "a thief" during Saturday's, September 8, stormy final.
"I know what Serena did and her behaviour was not welcome". The point penalty was followed by a game penalty, after Williams confronted Ramos, and labelled him a "thief". They've been called a lot more. But I'm going to continue to fight for women and to fight for us to have equal [rights].
"There's no equality when it comes to what the men are doing to the chair umpires and what the women are doing, and I think there has to be some consistency across the board".
He said: 'I love Serena, first of all. I've never cheated, and you owe me an apology.
Djokovic noted that it was an "awkward situation" for both competitors and "tough" for the umpire.
'I have my personal opinion that maybe the chair umpire should not have pushed Serena to the limit, especially in a grand slam final.