Leicestershire Fire Service Firefighters have now released footage of the blaze.
In the horrifying footage, the "firenado" is seen swirling as firefighters rushed to the scene.
England isn't the only place spotting the fire whirls as of late: They have also reportedly been spotted among the wildfires in California recently.
Leicestershire Fire and Rescue Service, which helped tackle the blaze, shared the video on Facebook, saying: "Whilst we were firefighting at Occupational Lane we witnessed a firenado or a fire whirl". The fire "completely gutted" the outside storage unit where the fire started, destroying more than 600,000 trays.
East Midlands Ambulance Service attended but no injuries were reported.More news: Liverpool beat Torino in final pre-season friendly
The fire involved approximately 10,000 sq metres of stacked plastic pallets at the factory, which makes plastic crates for supermarkets.
"This sight is caused by intense heat rising from the ground, and turbulent wind conditions", officials from Leicestershire's fire department said on Twitter.
As a result of the fire, residents were advised to keep their windows and doors closed as a large plume of black smoke blanketed the sky, able to be seen as far away as Nottingham.
His son Russell Meredith, 36, who directs the operations, added: 'It is lucky it is this time of year as we are at half capacity.