'Buck-a-Beer' coming back to Ontario

Share

The minimum retail price for beer was $1.00 in Ontario from 2005 to 2008.

"There will be no subsidies or tax handouts, instead we are launching the "Buck-a-Beer Challenge", Ford said.

"By encouraging things like better shelf space at the LCBO, that really only benefits the brewers who can afford to make buck-a-beer, which is big brewers like Molson and not the little guys", he said.

"Buck-a-Beer" will not apply to draft beer sold in restaurants and bars or ciders, spirits and wine.

Beer fans across Ontario can officially start counting down the days until the return of "Buck-a-Beer", the popular $1-per-beer price floor that delighted people across Ontario until it was cancelled when the previous government abruptly introduced new beer price regulations. "This included a promise to bring "Buck-a-Beer" back to Ontario".

Ford says the province will offer "non-financial incentives" to brewers who lower their prices in time for labour day weekend.

The Progressive Conservative plan will lower the minimum price of a bottle or can of beer to $1 from $1.25 starting August 27 - a few days before the Labour Day weekend.

More news: Oman issues statement on Saudi-Canada stand-off

The PC government is calling the move the "buck-a-beer challenge" and said the move is aimed at creating more competition in the market among brewers. "You couldn't be more tone deaf on this subject".

The LCBO said in a statement Tuesday night it will work on in-store displays, limited time offers and advertising with any beer supplier who agrees to meet Ford's challenge to reduce the price of beer.

"The impact extends beyond the price of a beer".

"It's basically a discriminatory promotion, in that it's only going to be leveraged by brands that are sufficiently close to that price-point".

"None of our members are going to be interested in participating simply because they can't afford too", Simmons said, adding that if the government wants to lower beer prices for consumers it needs to look at lowering the taxes applied against alcohol sales in the province. "It was hard for us to make beer anywhere less than $2 per short can in costs alone", he said in an open letter to the government. "I don't know if we could actually sell canned water for $1 so we definitely couldn't sell premium craft beer".

The People's Pint, a brewery based in Toronto, said it would not be joining what it called a "race to the bottom" on Twitter.

"This is voluntary. We aren't forcing breweries to sell for $1", the source said.

Share