Fiat Chrysler wants Mahindra Roxor to be banned in US

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The Mahindra Roxor, a two-seat all-terrain vehicle with retro Jeep styling, isn't permitted for use on United States roads, and is instead classed as a Utility Task Vehicle.

The Roxor certainly looks a whole lot like an old CJ Jeep, but a key differentiation is that the Mahindra is not street legal.

The ROXOR is a descendant of earlier Jeep-style models that Mahindra has been making for decades, and one of the models that the automaker, which has been trying to gain a foothold in the USA, has been selling in other markets for quite some time.

Jeep parent company Fiat Chrysler is seeking to block India's Mahindra from selling the ROXOR 4x4 in the U.S., Bloomberg reports, arguing that the vehicle looks too much like its own Jeep Wrangler.

FCA filed the complaint against Mahindra on August 1, 2018. Mahindra has not yet been served with the complaint and we prefer not to comment at length on the dispute at this time. The complaint pointed out the Mahindra Roxor is a almost identical copy of the iconic Jeep design.

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Jeep, now owned by the Marchionne-built Fiat-Chrysler empire, has now entered the Indian auto market and the decades-old license has begun becoming a matter of contention. "In fact, the accused product was "modelled after the original Willys Jeep"," FCA said in its complaint, adding that Roxor imports into the USA threatened it with "substantial injury" as Mahindra was undercutting Jeeps on price.

Fiat Chrysler group has filed a complaint against Mahindra over its off-road vehicle, Roxor.

"Our actions, products and product distribution (including Roxor) both honor the legacy of the relationship and the terms of our agreements with FCA", Mahindra Automotive North American spokesman Rich Ansell told Bloomberg.

Mahindra plans to invest about US$600 million (RM2.4 billion) in November for its Roxor manufacturing facility. The companies have a long licensing relationship that goes back to the 1940s "with the original agreement with Willys and continues to this day", it said, including a 2009 agreement with Chrysler Group LLC, a Fiat Chrysler predecessor. "Based on these agreements and our history, we believe that FCA's claims are baseless and Mahindra is well within its rights to both manufacture and distribute the ROXOR off-road vehicle", Mahindra added.

Mahindra debuted the Roxor in March but hasn't yet but the little vehicle on sale because the business has been building a dealer body.

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