It's easy to understand why: hosting the game download themselves and having the installation skip the Play Store will also skip Google's commission on its lucrative in-app purchases, the monetization strategy for essentially all free-to-play games. It's a high cost in a world where game developers' 70 per cent must cover all the cost of developing, operating, and supporting their games.
"First, Epic wants to have a direct relationship with our customers on all platforms where that's possible", Sweeney said. After that, Epic Games plans to distribute the game directly through its official website in order to avoid Google's 30% cut.
Android apps can be installed either via the Play Store, which is essentially the same as Apple's App Store and offers a huge amount of built-in protection and security, or they can be installed in a process called side-loading.
Epic Games isn't giving a definitive release date for the game but it's widely tipped among the tech press that it will launch with a period of exclusivity on the Samsung Galaxy Note 9 smartphone.More news: China says US 'disappoints' the world with trade war
The developer didn't confirm when the game is going to be released. Google takes 30% of all Play Store revenue for themselves.
The continuing ability of adversaries to get their malware past the Play store's defenses poses a challenge for Google and for the hundreds of millions of users that download their apps from that site. And while paying a cut to a partner makes more sense on consoles when that partner has big investments in hardware and marketing, things are different on mobile. The bump in Fortnite revenue even helped Epic reduce its own revenue take when it comes to users who sell their work via the Unreal Engine 4 platform. But on open platforms, 30% is disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service.
"Most importantly, mobile operating systems increasingly provide robust, permissions-based security, enabling users to choose what each app is allowed to do: save files; access the microphone; access your contacts", he says. The primary reason Epic turned to the iOS App Store is that Apple does not allow the distribution of iOS apps through unverified channels.