Huawei Overtakes Apple, Becomes World’s #2 Smartphone Vendor In Global Shipments

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Huawei became the world's number two smartphone vendor, a long sought-after milestone for the company, after it shipped 54 million handsets, up 41 per cent year on year, Canalys said in a report on Wednesday.

Huawei had 15 per cent market share, followed by Apple at 11 per cent as global smartphone shipments declined 2 per cent to 360 million units annually in Q2 (January-June period), said Counterpoint Research's "Market Monitor" service.

According to IHS and Strategy Analytics, Huawei grabbed more than 15% of the global smartphone market over April-June, overtaking Apple's roughly 12% and just behind Samsung's almost 20%. Although the market share in the ultra-high-end may vary geographically, IDC believes this phenomenon would remain in the near future.

Gerrit Schneemann, an IHS Markit analyst, said: "Huawei is shifting to more value-added models, by launching new flagship smartphones with the latest features".

Canalys, a data monitoring firm, stated Huawei managed to greatly expand its domestic smartphone sales by 6 percent on year.

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Huawei also shipped about 95.36 million smartphones in the first half of 2018, trailing only Samsung to serve as the second largest vendor worldwide with a 14.9% share, Sigmaintell estimated.

For a while now the general trend for smartphone manufacturers has been downward but with IDC releasing the results for the second quarter of 2018 it seems that Huawei and OPPO are setting record results.

The Chinese market is key for Huawei as it has come under fire from the United States, Australia and other nations over security concerns. This is an impressive hike as the brand shipped 38.5 million units during the same period past year.

Nokia HMD captured a spot on the global top 10 smartphone shipments ranking for the first time since its re-entry into the smartphone market. Apple reported slightly lower than expected iPhone sales of 41.3 million units-though that's up year over year-in its quarterly earnings report earlier today. Despite the iPhone X receiving a lukewarm response, the company saw a 1 percent increase in its iPhone shipments during Q2, 2018. "Honor, which is already strong in the e-commerce segment, is now adopting a multi-channel strategy through branded stores in the South East Asia market", said Tarun Pathak, Associate Director at Counterpoint Research. Despite their market share declining 10.4 percent in shipments from past year. "Honor, which has always been a major brand in China but relatively small overseas, has taken a pivotal role in this strategy".

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