World of Warcraft Has Axed Its Initial Box Price


Blizzard has effectively removed the upfront fee which new players previously had to pay in order to start playing World of Warcraft.

"Azeroth paid a awful price to end the apocalyptic march of the Legion's crusade-but even as the world's wounds are tended, it is the shattered trust between the Alliance and Horde that may prove hardest to mend".

"Conflict is at the heart of the Warcraft saga, and in Battle for Azeroth, tensions that have been simmering for a long time escalate into all-out war", said Mike Morhaime, CEO and co-founder of Blizzard Entertainment.

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Whilst Blizzard hasn't officially announced this change, it is now impossible to buy the game from its online shop, and a subscription unlocks all content.

You'll still need to purchase Battle for Azeroth separately, however, if you want to access expansion content. You can also level up to 110 without interruption - though those wanting to reach the planned new level cap of 120 will need to buy the next expansion when it arrives. So for you $15 each month, you get the base game content as well as The Burning Crusade, Wrath of the Lich King, Cataclysm, Mists of Pandaria, Warlords of Draenor, and Legion. Personal loot by default (an existing system that's fully replacing other famous systems like master loot) is also a huge change in that all players earn their own loot from encounters - no DKP flowchart or spreadsheet needed. That'll set you back £39.99 when it launches next month. If they paid for two months of game time, you can get an epic mount or pet of your choice. That includes every single expansion right up until (but not including) the yet-to-be-released Battle for Azeroth. You can scrutinise what it added to the game here.