To refer to it by its full name, that's the "Sonoma-Marin Fair World's Ugliest Dog Contest".
The annual contest is held as part of the Sonoma-Marin Fair to raise awareness of adoption efforts. After all, we don't want her taking up space where a TRULY ugly dog could shine. This world-renowned event celebrates the imperfections that make all dogs special and unique.
Last year's victor was Martha - a 125lb Neapolitan Mastiff with gas and a droopy face.
Zsa Zsa the English bulldog took out this year's title.
According to her biography, she was found through a pet-finding site by owner Megan Brainard, from Minnesota. The dogs and their handlers walk down a red carpet.
Dogs without hair, dogs with lolling tongues and other imperfections from all over the U.S., as well as other countries, participate in the fair.More news: Prime Minister's baby wrapped up warm in gifts from family, public
While older and smaller dogs have traditionally been the best performers, this year's World's Ugliest Dog prize went to a three-year-old, 125-pound (57-kilos) Neapolitan Mastiff named Martha.
She was then purchased by Underdog Rescue. It took several surgeries before she was able to see again.
Other contestants included a blackhead-covered Chinese Crested-Dachshund mutt, a bulldog mix with excess wrinkly skin and a Pekingese named Wild Thang.
The contest was in its 30th year this year and although it's usually held on Fridays, it was held on Saturday this year to help gain a bigger audience.
Wild Thang, a two year old Pekingese, at the 2018 World's Ugliest Dog contest.
The competition has a serious side, as many of its entrants have been rescued from puppy mills and animal shelters.