"AMC Stubs A-List is being taken to market at more than double the price of that charged by some of our competitors", Aron said in a conference call with investors.
Other stipulations include a mandatory two-hour window between films seen on the same day, and no rollover if a subscriber does not see three movies in one week.
However, with MoviePass you get to see more movies per month at less of the cost, and you can go to nearly any theater in the U.S. to use the service (not just AMC theaters).
In response, a representative for AMC notes how they "understand the comparison, but we're focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests". The new program will cost $19.95/month for up to three movies a week along with AMC Stubs membership benefits.
A-List also allows advance purchase instead of MoviePass's buy-at-the-theater model (a nightmare for popular movies without reserved seating), as well as IMAX and 3-D tickets.More news: UK's May pleads for Conservative unity on Brexit votes
Theaters' war on MoviePass seemed to have reached a tenuous truce. This can make seeing popular movies during opening weekends hard. For those looking to see all those summer blockbusters without breaking the bank, the movie theater chain has announced it is adding a new tier to its AMC Stubs rewards program.
AMC operates approximately 1,000 theaters and 11,000 screens worldwide, including 18 locations in Alabama.
Stubs A-List enrollment opens on June 26.
Indeed, this plan offers about half of what MoviePass offers, but let's get real ... not too many folks have time to watch a movie per day, and there aren't enough offerings to cover each day of the month anyway. There's no need to wait for a card to arrive; everything is done online and can be accessed right from your phone.