Some wondered if the "b" stood for "breakfast", since after all, the restaurant serves bacon, eggs, omelets and more along with its traditional pancakes.
"Why couldn't you be worldwide house of brunch and start serving mimosas and bellinis?" one user asked, garnering hundreds of "likes". The official IHOP Twitter account (which has switched to "IHOb" for the moment), retweeted a video showing the signage changeover.More news: The 'trend' that is troubling the US
"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", read the Instagram caption posted on the morning of June 11. The "B" doesn't stand for breakfast, nor does it stand for anything that you'd likely want to eat for breakfast, or-let's be real here-at an IHOP at any time of day.
In fairness to IHOP, it's always healthy to try new things. It worked. "The vast majority of people were having fun with the name change and were trying to solve the riddle", he said.
"IHOP is literally the "let's stop somewhere for food that isn't burgers" place.so freakish that they think burgers are the move", said Al Shipley. When asked if IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries?
"This IHOP/IHOB thing is pretty brilliant... how many companies can get the entire internet talking about them based on a marketing campaign where they pretend to change their name?"