Google Makes Privacy Policy More Readable Ahead of GDPR

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What is likely to be of interest to marketers is that the process of managing advertising preferences or muting certain ads entirely will be more streamlined for consumers, with Google saying it has plans to "further simplify the look and feel of these tools in the coming months".

Google has revealed the steps it is taking to comply with new European privacy regulations, known as the General Data Protection Regulation (GDPR).

You can read through Google's full explanation of its GDPR compliance in its blog post, where the company also talks about data portability, improved user controls, and parental controls.

We've improved the navigation and organisation of the policy to make it easier to find what you're looking for; explained our practices in more detail and with clearer language; and added more detail about the options you have to manage, export, and delete data from our services. The company goes on to say that as well as text, its policy now includes illustrations and videos to help to better convey information to people.

The search giant essentially admitted what you've suspected all along, that privacy policies are too complicated to just explain with words. The new policy is now live, and ahead of the GDPR going into force on May 25th, Google is sending emails to every single one of its billions of users.

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Although the information in the privacy policy is now easier-than-ever to follow, Google wants to make it clear that "nothing is changing about your current settings or how your information is processed".

Additionally, Google said that it is making it easier to port your Google data to other services, for example to transfer photos from Google Photos to other online photo repositories.

With Activity Controls, users can choose what activity is saved to their Google Account. You can also now toggle "on/off switches" to control things like Location History, Web, and App Activity, YouTube Search History, among other things.

It's also worth heading over to the Activity Controls section to review and manage the activity data Google is saving with your account. Although the policy itself is remaining the same, it's now much easier to understand.

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