What is likely to be of interest to marketers is that the process of managing advertising preferences or muting certain ads entirely will be more streamlined for consumers, with Google saying it has plans to "further simplify the look and feel of these tools in the coming months".
We've improved the navigation and organisation of the policy to make it easier to find what you're looking for; explained our practices in more detail and with clearer language; and added more detail about the options you have to manage, export, and delete data from our services. The company goes on to say that as well as text, its policy now includes illustrations and videos to help to better convey information to people.
The search giant essentially admitted what you've suspected all along, that privacy policies are too complicated to just explain with words. The new policy is now live, and ahead of the GDPR going into force on May 25th, Google is sending emails to every single one of its billions of users.More news: United States to revoke Boeing, Airbus licenses to sell jets to Iran
Additionally, Google said that it is making it easier to port your Google data to other services, for example to transfer photos from Google Photos to other online photo repositories.
With Activity Controls, users can choose what activity is saved to their Google Account. You can also now toggle "on/off switches" to control things like Location History, Web, and App Activity, YouTube Search History, among other things.
It's also worth heading over to the Activity Controls section to review and manage the activity data Google is saving with your account. Although the policy itself is remaining the same, it's now much easier to understand.