Facebook's closely-watched developer conference comes as the giant faces intense global scrutiny over the mass harvesting of personal data by Cambridge Analytica, a British political consultancy that worked for Donald Trump's 2016 election campaign. During his opening keynote, Facebook CEO Mark Zuckerberg announced a new privacy tool named Clear History.
"Apps and websites that use features such as the Like button or Facebook Analytics send us information to make their content and ads better". Facing the startups, software developers and other tech folks who are normally some of Facebook's biggest fans, Zuckerberg will have a chance both to apologize again for the company's missteps - and to talk about where things go from here.
"There are 200 million people on Facebook who list themselves as single, so clearly there's something to do here", Zuckerberg said. Facebook plans to work with privacy advocates, academics, lawmakers when building this new feature, which should take "a few months" to arrive.
Zuckerberg warns that, like when you clear cookies from your browser, it could negatively impact your Facebook browsing experience.
Here he said Facebook was restricting the data developers can request from people, and is also auditing apps that used the platform before a 2014 rule change that already limited access.More news: NSYNC Fans Swarm Hollywood as Boyband Unveils Walk of Fame Star
Zuckerberg added that Facebook updated want to enter an available feature that allows you to clear the browsing history on the social network and all user activity.
More details about the new dating app-esque feature will come closer to its launch, the company said.
Zuckerberg also announced that Facebook will soon re-open its app review process for third-party developers after it was paused in April following the Cambridge Analytica revelations.
At the time, Damian Collins, the chairman of the Digital, Culture, Media and Sport Select Committee, said it was "absolutely astonishing" that Mr Zuckerberg was declining to answer MPs' questions. That could mean reentering usernames and passwords as Facebook relearns user settings and preferences.
Zuckerberg did say that "this is an example of the kind of control we think you should have". "We need to do more to keep people safe, and we will", but he added that Facebook's primary goal is to "bring people together".