FDA announces new enforcement actions on e-cigarette sales to youth

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Some of these e-cigarettes are so easy to hide, kids are using them at school.

Increasingly popular among teens, e-cigarettes - specifically Juul products - have become rampant on high schools grounds throughout the country. The companies, which include gas station convenience stores in both in and Kentucky, have received warning letters.

"A lot of people are like, 'Yo, let me hit your Juul.' They will be like, 'Oh, who has one?' And they pass them around", Eddie said. "This blitz, and resulting actions, should serve as a notice that we will not tolerate the sale of any tobacco products to youth".

Juul Labs says it monitors retailers to ensure they are following the law.

The electronic device turns liquid that usually contains nicotine into an inhalable vapor. Although the devices are not legally available to minors, "juuling" has gained popularity among teens recently.

In recent months, there have been imitators of Juul to enter the marketplace, such as myblu, affiliated with ITG Brands LLC of Greensboro, and KandyPens.

The FDA announced a series of enforcement actions Tuesday that included an undercover sting on underage sales at stores and online as well as a request for JUUL Labs to provide documents to better understand "the reportedly high rates of youth use and the particular youth appeal of these products".

FDA Commissioner Scott Gottlieb said the agency plans additional actions against the company, and others, in coming weeks. It said the initial investment will fund research on vaping and the formation of an expert panel to combat underage use of Juul.

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The company is also engaging with the Food and Drug Administration (FDA), members of Congress, local and state officials, and members of the public health community on keeping alternative tobacco products out of the hands of youth. "Our ecommerce platform utilizes unique ID match and age verification technology to make sure minors are not able to access and purchase our products online", Juul says. "If companies want to use flavors, they should be required to demonstrate to the FDA that use of flavors will benefit public health".

"We are addicting young children to nicotine".

Following FDA's announcement, Sen.

U.S. Senator Dick Durbin is pleased with the FDA's regulations.

He said that while fewer teens are getting hooked on tobacco products, they are increasingly turning to vaping and e-cigarette companies know this.

"What we are seeing is students actually using them right in class", Sexton said. "We have seen them". "We are already seeing success in our efforts to enable adult smokers to transition away from cigarettes and believe our products have the potential over the long-term to contribute meaningfully to public health in the USA and around the world". But the agency chose to delay regulations until 2022 as part of a plan to overhaul tobacco regulations.

According to Gottlieb, the FDA has conducted 908,280 inspections of tobacco retailers, issued 70,350 warning letters and initiated about 17,000 civil money penalty cases in its efforts to stop the sale of e-cigarettes and other tobacco products to minors, reports CNN.

According to JUUL Labs, it will work with Iowa Attorney General Tom Miller, and a group of public officials and tobacco control individuals he will assemble to continue strengthening existing initiatives and new efforts. That's up 32 percent from the same period past year.

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