Spotify officially announced the revamped experience for free users. Now, users will be given access to about 750 songs through 15 Spotify-curated playlists that they will be able to listen to in any order. The last time the free experience was updated was in 2014.
Spotify says users have created over 2 billion playlists. Previously, users in the free tier were only allowed to shuffle songs that are part of playlists. It'll be specific to each user; if a heavier Spotify user will have more cached. Söderström explained that Spotify thinks of itself as the broadcast radio of the 90s, where discovery of great music was supported by ads and drove people to the record stores.
Spotify held an event today to launch their redesigned app experience for the 90 million free subscribers they have.
Spotify is looking to capitalize on its success with the "freemium" approach, starting customers off with a no-cost product and then trying to get them to pay for add-ons. In the past, Spotify didn't allow offline listening for free, meaning that users were somewhat tethered to wifi if they needed to conserve data.More news: Jeremy Corbyn Set to Meet Jewish Groups to Discuss Anti-Semitism
The interface is also changing for new users, with an account setup process where Spotify gets to know you, as you tap on the artists you like, represented in bubbles.
Global head of creator services Troy Carter spoke about the new model's impact on artists, who are naturally suspicious of expanding the services free options. This will lead to reduced quality of the songs that are being streamed. The updated app now suggests songs that are similar to those they've already added right below the search bar, in the hope of making the playlisting process more streamlined.
With Spotify's continued effort of removing clutter from the app, users will now be able to save songs by selecting the heart icon.
The move is Spotify's latest to fend off increasing competition from rival Apple Music, which announced earlier this month that it had reached 40 million paying subscribers. Even after replacing Pandora from its departure in the local market, you still may be searching for a service that delivers music for free.