Dropping the visuals for Delicate - the latest track to be released from her 2017 album Reputation - during last night's iHeart Radio Awards, the video was unsurprisingly lapped up by Swift's fans as it racked up 7.4 million views in less than 24 hours.
The fourth single to be taken from her Number 1 album reputation, Taylor dances like no-one is watching, literally, after being given the power to be invisible.
"Hey, guys, I just wanted to say thank you so much for this award". You can see the new video below here.
The nearly four-minute clip opens with Swift looking sad while being interviewed on the red carpet.
Taylor initially seems heartened to no longer be invisible, but it turns out the other woman is only smiling in order to adjust her lipstick in the elevator's mirrored wall.More news: Hashim Amla wary of reverse-swing as South Africa edge ahead
Perhaps what makes her secretive visual display even more special is the fact that she patches scenes into "Delicate", that were mentioned in older hit song's she's done and paints a bigger picture into the almost 4 minute clip forming many lyrical scenes into one.
Acting in music videos is its own art form, one that hearkens back to silent films and musicals. We can definitely see it taking off even more than it already has especially with the help of this fantastic music video that gives the "Reputation" era a whole new meaning. How can someone see past your superficial reputation, to the person you really are?
Taylor Swift Steps Out for Romantic Hike With Boyfriend Joe Alwyn - See the Pic! . The expression on her face is one of misery. That allows her to unleash her true self without being hounded by the media.
NME has approached Taylor Swift's press representative for a response.