Amazon informed Next executives that they will not be selling any of the new recently announced products from the company which includes the latest Nest thermostat and the Nest Secure home security system.
Sources cited in the report said they were given the impression that the decision came directly from Amazon CEO Jeff Bezos.
Of course, that doesn't necessarily mean third-party Amazon sellers won't still try and hock Nest products through the site.
Amazon may have made a splash during last month's Super Bowl with an Alexa ad that dominated water cooler conversations, but Google came roaring back this weekend with a whole host of new ads for its Assistant, a couple of which aired during Sunday's Academy Awards. With Alexa, Echo users can ask to play music, hear the news, check weather, control smart home devices and more. You will still be able to find Nest products on the world's highest-ranked e-commerce platform for now, but the listings will disappear once existing product sells through. And since the two giants aren't on good terms lately, it seems that they are "collateral damage" in this endless cycle of push and pull between the two companies. This rivalry has more frequently manifested in their marketing strategies, with Google airing Nest TV spots around the Oscars ceremony on Sunday.More news: Canada Opp slams Trudeau, moves 'India's unity' motion
Nest products won't be sold by Amazon.com any longer once current stock runs out, according to a report from Business Insider.
Aside from nixing Google's phones and speakers, Amazon has yet to re-list its rival's Chromecast streaming device, after promising to restart sales of it in December.
Fight! Fight! Fight! The ongoing seismic (yet somehow, undeniably petty) tit-for-tat scuffle between Amazon and Google continues to rumble on.
Last week, Amazon unveiled that it plans to buy Ring, a company that manufactures connected door bells, for $1 billion, according to Reuters. That's likely a place where Amazon will compete with Google's Nest.