Three new Nokia smartphones - the Nokia 8 Sirocco, Nokia 7 Plus and the new Nokia 6 - join the Android One family.
HMD Global's new Nokia phone lineup for 2018 was announced at the Mobile World Congress in Barcelona on Sunday. It is Android Oreo optimised for devices that have limited storage (1 GB or less). But, it is only now that manufacturers are taking to it seriously.
HMD Globals is also going to launch Nokia 8 sirocco sporting a 5.5-inch display with QHD resolution 3D glass OLED display. From the reports, the operating system is optimized due to which it can run on devices with RAM of either 512MB or 1GB. The smartphone sports a 5-megapixel fixed focus sensor with f/2.0 aperture. The handset also has a 5-megapixel front camera sensor with an f/2.0 aperture.
HMD Global has provided 128GB of inbuilt storage on the Nokia 8 Sirocco that appears not to be expandable via microSD card. The Removable 1500mAh battery can deliver up to 25 days standby on 4G (single SIM), and in terms of talk time you can chat for up to 7 hours on 3G and 9.3 hours on VoLTE.
The Nokia 8 Sirocco delivers powerful storytelling features including enhanced Dual-Sight, ZEISS optics and carefully tuned acoustics with Nokia spatial audio.More news: Amazon pays $1 billion to acquire smart doorbell startup Ring
The only sticking point I see could be the price. People want a very cheap 4G phone. In comparison, Samsung and Apple shipped 300-odd million each. The device is powered by Snapdragon 630 SoC and its price starts a 249 Euros. On the basis of these new smartphones, IHS Markit expects HMD to successfully increase Nokia smartphone shipment volumes using this expanded portfolio in 2018. "With Android Go, these users can get an unhindered smartphone experience at an affordable price". After all, it's the phone that everyone wanted to have, not only because it was Neo's phone, but also because it was the top phone in Nokia's lineup, and Nokia phones were the best in the late nineties. HMD is riding on the "clean Android experience" to increase adoption of its devices. As a new entrant, HMD has no history of needing to amend or add to Android OS to cross promote services and attempt to make it usable. Although which specific chipset is the phone housed, we are yet to know.
With these announcements, HMD is shrewdly building a strong Google relationship to support its emerging market entry tier smartphone business at the same time it is investing in attractive premium designs to target a revival of Nokia in Western Europe.
But, what does Android Go have that Android One didn't?
Experts reckon Android One was possibly ill-timed. Nokia itself might roll out a few more Android Go devices in the sub-6,000 category.