Uber has announced a series of new safety measures in the United Kingdom, including more proactively working with police when incidents are reported and introducing a 24-hour customer support phone line.
Uber is still battling to retain its right to operate in the capital, after Transport for London refused it a new licence.
24-hour telephone support: Although Uber has previously provided support via email, it says it will provide a phone number for customers and drivers to call from later this year.
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From next month, passengers will also receive the driver's licence number in their booking confirmation, meaning passengers can more easily raise issues with the relevant licensing authority.
Last year The Sunday Times revealed a letter written by Inspector Neil Billany of the Metropolitan Police's taxi and private hire team to TfL exposing the forces increasing concerns about the taxi hailing app. Its lawyers will instead give evidence of its own actions in installing a 24-hour support line for both riders and drivers.More news: Carson City Dog Named Best in Her Breed at Westminster Dog Show
Instead, a spokesperson said: "Over the last few years we've led the way with pioneering technology, such as Global Positioning System tracking of every trip, which raises standards and enhances safety".
Private Hire drivers in London could face new strict tests if an array of new proposals are successful following consultation.
Uber's policy change to proactively inform police of incidents comes after the company was attacked by the Metropolitan Police in a letter to TfL previous year.
National licensing database:Uber said it is backing a bill to ensure licensing decisions are consistent throughout the UK. Uber's licence appeal is due to be heard in the spring.
"We're determined to change the way we do business, so we'll carry on listening and plan to make other improvements over the coming months". Uber will now report serious incidents directly to the police, after it was criticized for leaving reporting to the victims.
"We're now building on that with new features, like our driver hours limits, which we hope other operators will also introduce". "We believe this is an industry first and are not aware of any other private hire operator in the United Kingdom that has introduced such a limit", the group said.