Despite the reviews, Fifty Shades Freed had a very profitable opening weekend


"Peter Rabbit" was the second-highest grossing movie of the week. All three films starred Dakota Johnson as Anastasia Steele and Jamie Dornan as Christian Grey.

Next week sees the release of Marvel's BLACK PANTHER, which pundits are predicting will bring in somewhere between $130 and $160 million on its opening weekend, which is an insane opening for a standalone Marvel film. Even though the latest and final instalment, Fifty Shades Freed, has been roundly ridiculed by critics (it's on 11% on Rotten Tomatoes), it still pulled in the cash for Universal.

Eric Johnson plays chief villain Jack Hyde in "Fifty Shades Freed, ' which wraps up the 'Fifty Shades" trilogy.

The audience was a whopping 75 percent female, of which 55 percent were under 30, and 53 percent were white.

"We take great pride providing films for distinct audiences", Jim Orr, Universal's president of domestic distribution, told The Hollywood Reporter.

It's also the case this year that Valentine's Day falls on a Wednesday, so there wasn't that extra incentive to make a weekend date night out of an evening spent watching "Freed". "Peter Rabbit" was directed by Will Gluck, the film features the voice talents of Daisy Ridley, Margot Robbie, Rose Byrne, James Corden, Domhnall Gleeson, Elizabeth Debicki, and Sam Neill.

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The weekend's other two nationwide entries were Peter Rabbit and Clint Eastwood's terrorist drama The 15:17 to Paris. The film stars Stone, Sadler, and Skarlatos as themselves along with Judy Greer and Jenna Fischer. Judy Greer and Jenna Fischer also star.

Rounding out the top tier are Maze Runner: The Death Cure at No. 6 with $6 million, Winchester at No. 7 with $5 million, The Post at No. 8 with $3.5 million, The Shape of Water at No. 9 with $3 million and Den of Thieves at No. 10 with $2.9 million.

Moviegoing will receive another major boost over the Presidents Day weekend with Disney-Marvel's Black Panther opening February 16 and forecasted to take in as much as US$150 million during the Friday-Monday period.

The finale of the Fifty Shades trilogy is also launching in 57 global markets this weekend with about US$100 million, which brings the franchise total to about US$1.09 billion.

Starring Hugh Jackman as the colorful P.T. Barnum who founded the Barnum & Bailey circus in the 1800s, it's earned $146.5 million domestically and $314.2 million globally.