It's game day for the battle for the United Kingdom rights to Premier League soccer as Sky and BT have both retained a number of packages.
The operator paid GBP 1.193 billion per year for the packages, down GBP 199 million per year, a 16 percent cost reduction per game compared to its current agreement.
What is not known is whether the Australian rights which are now held by Optus, will return to Foxtel. Two packages of less desirable rights are still left to auction.
That has not proved to be the case, though, and BT said it "will continue to engage with the Premier League regarding the remaining rights".
A record 200 of the Premier League's annual 380 matches are on offer in its current domestic rights auction. The matches that remain up for grabs are for midweek and bank holiday fixtures.
Sky will have the first pick of the weekend fixture, plus Saturday evening matches for the first time, while BT will have 20 second picks and 12 fifth picks from their 32 matches.
Sky has taken all of the other packages, including Package C which includes 24 games at 14:00 on Sunday and eight Saturday night games, kicking off at 19:45.More news: Google is testing smart replies in popular third-party messaging apps
Confirming its secured coverage, Sky UK governance stated that the new Premier League broadcast schedule would enhance its recently revamped channel format for Sky Sports, focusing on dedicated sports channels for its customers.
Premier League soccer has always been key to attract and retain TV and broadband subscribers and the cost of the United Kingdom rights has surged 30-fold over the past 25 years.
BT Sport won rights for one package of the Saturday lunchtime slot and paid GBP885 million.
Premier League Executive Chairman Richard Scudamore said: "We are extremely pleased that BT and Sky continue to view the Premier League and our clubs as such an important part of their offering".
In total BT will show 32 Saturday games per season, down from 42 now, and will pay £295m per season, down from the £320m it agreed last time.
The deals maintain the Premier League as by far the world's richest football league, with the overseas rights sales still to be concluded.
BT said it has been "financially disciplined" during the bidding process, and that it expects to make returns through subscription, wholesale, commercial and advertising revenues.