According to social media data site, Social Blade, Paul's 15.2 million subscribers earn him up to $14.3 million per year and approximately $1.2 million per month based on the common ad rates for YouTube channels.
In the new spate of videos posted as Paul returned from an extended hiatus following the suicide forest controversy, the 22-year-old also encouraged the risky Tide Pod challenge (swallowing dishwashing detergent capsules) that's been slammed as unsafe by health officials.
The decision, The Verge reports, impacts the YouTube creator only temporarily. In recent weeks, the YouTuber has been caught encouraging his followers to try the Tide Pod Challenge, and then released a video tasering a dead rat.
"This is not a decision we made lightly, however, we believe he has exhibited a pattern of behaviour in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community", the company said.
Google Preferred is reserved for the top channels on YouTube, and is more expensive for advertisers.More news: Lawsuit: 2-year-old drank beverage contaminated by Starbucks barista's blood
Paul removed the video a week later and apologized, but YouTube chose to scale back its relationship with the vlogger anyway.
An email sent to Paul's merchandise company for comment was not immediately answered Friday.
"We may remove a channel's eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next", Ariel Bardin, Vice President of Product Management at YouTube, writes in a blog post. Now, the vlogger can no longer make money off his videos from YouTube. YouTube instructs its creators to "use your common sense, don't abuse the site, and be respectful of others".
After the incident, Paul stopped producing his daily video blog for a while, but returned to the platform in January, saying he'd learned from his mistakes. But whatever it is, Paul has now lost that revenue stream completely, until YouTube decides to resume placing ads on his channel. Advertising makes up a huge portion of income for YouTubers. However, it is unclear how much the influencer makes from these sales. Crucify me, vilify me, and I can promise you one thing, guys.