Girl Power! Look who challenged Sonam Kapoor for holding a pad?

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Alia Bhatt takes up the challenge thrown by Akshay Kumar to share her picture with a sanitary pad. The film is directed by R Balki and produced by Twinkle Khanna under her home banner Mrs Funnybones Productions.

After ice bucket and mannequin challenge, it is time for PadMan challenge which has become a trend and become viral over the internet. Twinkle Khanna singled out one tweet, which insinuated that the ' PadMan Challenge' is just a publicity stunt for the film and reflects the "hypocrisy" of the Bollywood celebs.

Yes, that's a Pad in my hand & there's nothing to be ashamed about.

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Aamir Khan had challenged fellow superstars Amitabh Bachchan, Shah Rukh Khan and Salman Khan to join the game. Arjun Kapoor took up the challenge as he was nominated by Sonam Kapoor to do so and he posted a picture of him with the pad in hand.

"Copy, paste this and Challenge your friends to take a photo with a pad. Here I am Challenging @aamir_khan @AzmiShabana".

Akshay Kumar, Sonam Kapoor and Radhika Apte starrer "PadMan" has been grabbing headlines ever since its announcement. Taking the challenge forward, Akshay has now tagged Deepika Padukone, Virat Kohli, and Alia Bhatt to take up the challenge of posing a picture with a sanitary napkin in hand. Thank you @akshaykumar for the challenge. Challenge is being increased rapidly and more celebrities will take it till the film releases on 9 February as it is basically a genius and unique way of promoting the film based on it's content.

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