The earlier News Feed update to show more updates from family and friends will result in less public content, including news, video, and posts from brands in your News Feed, he noted. This change will only apply to US users, although - if successful - Facebook plans to enforce the effort internationally. This was evidenced in the almost 9% rise in the New York Times' stock price following the announcement.
Facebook is making a major change, altering the formula that determines the content we see in our news feeds.
Facebook has announced it will prioritise news sources deemed to be more trustworthy on its News Feed.
According to him, the new update will not change the amount of news people see on Facebook.
This is more proof of their fight against "fake news".
It remains to be seen what exactly the impact will be on the company's bottom line. That data will influence what others see in their news feeds.More news: A GOP Congressman Battling Sexual Harassment Reportedly Settled His Own Misconduct Case
Publishers aren't happy at the news, as many have already seen a decline in the reach of their content leading up to these changes. Meanwhile, professional news organizations reported a plunge in traffic from Facebook.
Though social media has played a major role in selective exposure, the issue is not new, Himelboim said. Facebook shows you the most popular by default. Facebook in September revealed that inauthentic accounts made in Russian Federation had bought advertising on the website developed to elevate tensions at the time of the election movement.
The company initially proposed fighting false stories by letting users flag them. Ultimately, people use social media differently, and this change will impact those demographics differently.
Yet Facebook also has said that it will surface content from "reputable publishers", ranking news sources based on user evaluations of credibility. "Publishers have known that investing time and effort in Facebook gives the platform an bad lot of power-more data about consumers and more control of the relationship", says Brian Wieser, a media analyst at Pivotal Research. Like them or hate them, the changes had the positive effect of causing us all to pause and reflect, bringing this reality back into conscious consideration.
"This is an interesting and tricky thing for us to pursue because I don't think we can decide what sources of news are trusted and what are not trusted, the same way I don't think we can't decide what is true and what is not", Mosseri said, cited by the Wall Street Journal.