Google to use mobile page loading speed to rank websites


Starting in July 2018, Google will make changes to the way it prioritizes mobile pages in search ranking results.

Google have referred to this as the "Speed Update" and it will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.

Are you still going to be using the desktop speed factor for the desktop index?

The search company recommends website operators use a variety of diagnostic tools to help measure a user's experience.

Although page speed is already used in rankings, it was focused on desktop searches. The company said it will increasingly rely on the mobile version of a website's content when indexing and ranking search results.

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Another tool that website owners can use to evaluate mobile page performance is called Lighthouse, Wang and Phan said. While the update is slated to only impact the slowest pages, companies may want to find ways to speed up their mobile pages to keep users' attention.

A public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions.

This is completely algorithmic. The data reflects how mobile users actually experienced popular web destinations and is created to give webmasters pointers on how to replicate that experience on their own sites. How does a site with AMP get impacted by this?

Now no tool is available that lets website owners figure out if their site will be negatively impacted by the new mobile search ranking factor, the two engineers said. However, if a page built with AMP provides a slow experience to users, it may also rank lower in the results.