Facebook shares drop after News Feed overhaul rolls out

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The co-founder of the world's largest social-media business saw his fortune fall $3.3 billion Friday after he posted plans to shift users' news feeds toward content from family and friends at the expense of material from media outlets and businesses.

While it's too early to tell what users will do, there's little reason not to trust Facebook on this particular question. " By doing so, Zuckerberg says he hopes to make the time people "spend on Facebook more valuable".

The social network has become an important way for brands, media companies and other content creators to reach Facebook's growing audience, which now numbers more than 2.07 billion people. This means that you will see less of the unnecessary shopping ads from different stores and sponsored posts from brands.

Facebook rolls out major changes in news feeds to promote more meaningful discussions.

The only positive thing to come of all of this is that it may open the eyes of our elected officials, businesses and the American people who will now see Facebook for what it is: An unscrupulous media company that needs to be regulated. But is he throwing the proverbial baby out with the bathwater? "Traffic to news media's websites via Facebook will likely fall", he said.

Live video and posts askings for suggestions will also be weighted higher.

Mark Zuckerberg's latest Facebook post is proving expensive.

With this change, Facebook aims give its users a prime spot.

On the downside, this change is bound to affect publishers who have invested in pre-recorded social videos.

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"Facebook has a lot of work to do - whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent", he wrote. "If what we're here to do is help people build relationships, then we need to adjust". Those include personal posts from friends or family, and especially those looking for a suggestion or sparking a conversation.

The social network recently announced that user feeds will now feature less news and other public content and more of the personal photos and status updates that first fuelled its popularity.

It's easy to understand how we got here. The company looked at academic research and did its own with leading experts at universities and found that using social media to connect is good for the well-being.

"We can feel more connected and less lonely, and that correlates with long term measures of happiness and health", he wrote. Although the public posts are seen as entertaining and informative they do not do much good for users.

The changes are aimed are making people interact with people they "care about". Though these efforts have thus far been far from effective, the new changes threaten to undercut the measures even more.

"We started making changes in this direction previous year, but it will take months for this new focus to make its way through all our products", Zuckerberg wrote in his Facebook post. While Facebook has made plenty of changes to its news feed algorithm in the past, he said, this time might be different.

"The majority, way more than I ever saw before, is from friends", Snider said.

And the public content more seen would be permitted on the same footings that it should be such to boost meaningful and healthy people to people interactions.

Both traditional and online news organizations have come to count on Facebook as a source of revenue and readers.

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