Barclays' analyst Mark Moskowitz estimated that a huge chunk - 77 percent of iPhone users - are among those eligible to upgrade the batteries inside their smartphones. And recently, the Brazilian state agency Procon-SP asked Apple to explain why it chose to slow down the older iPhones, and how Brazilian iPhone users would be able to get their hands on the battery replacement, according to Reuters. (NASDAQ:AAPL) admitted that it slows down the older iPhones, the company announced a battery replacement program for just $29, instead of the usual $79.
Good news, Kiwi iPhone users: Apple will replace the battery on your iPhone for just $49, even if it passes a diagnostic test that shows it's performing at above 80 percent capacity. This was done to help maintain battery life, not increase sales, but to users the experience was one of a handset that was getting slower (and a nudge to think about upgrading). The analyst, who says he is anxious Wall Street is "too optimistic" about iPhone sales, rates Apple's stock "neutral". "Our August Wireless survey suggests battery drain is No. 1 reason for users to upgrade to new device - therefore, a new battery may deter some upgrade intention", Moskowitz writes in a research note on Wednesday. Ltd., LG Corp., HTC Corp. and Motorola Inc. came out after Apple's apology to state that they don't employ the same performance throttling practices as the tech giant.
"iPhone X sparked a heated discussion in 2017, but iPhone's production volume increased by only 3 per cent over 2016 due to the technical barriers in improving yield rate of innovative models".More news: Camila Cabello opens up about leaving Fifth Harmony
According to Apple, the lithium-ion batteries on which the iPhones run, slow down after a certain period of time.
How annoyed would you be if you went through the hassle and expense of replacing your battery only to find out that your iPhone is still sluggish? Depending on model mix, Barclays estimates that represents roughly $10 billion in lost revenue.
In a statement to costumers, Apple internationally said that there has been a "misunderstanding" about the battery use and gave a lengthy explanation of how lithium-ion batteries age. When Apple makes repairing phones as easy buying new ones, it saves us money and its better for the environment. As you can see from the company's historical results, Apple tends to have great big happy Christmases and New Years.