Facing lawsuits and consumer outrage after it said it slowed older iPhones with flagging batteries, Apple is slashing prices for battery replacements and will change its software to show users whether their phone battery is good.
In a "message to our customers" on the Apple website, the world's most valuable company acknowledged Thursday afternoon that it should have been more transparent about a feature that slows down older iPhones as their batteries age.
Stay posted for further information.
A report today from Reuters takes a look at Apple's broadening iPhone lineup and some of the benefits of its new strategy. An HTC spokesperson plainly said that "is not something we do", while a Motorola spokesperson said the following: "We do not throttle CPU performance based on older batteries".
Apple also says it will cut the price of a battery replacement by $50 to $29. The company started with a brief chemistry lesson, noting that as rechargeable lithium-ion batteries age their ability to charge diminishes.More news: Erica Garner Reportedly Pronounced Brain Dead After Suffering Heart Attack
iPhone X (and future flagship) performance is still very important to Apple, but this new strategy should smooth out bumps in the company's financial performance. However, it did so without actually saying anything about the feature to iPhone users.
The company says some of that is due to the iOS 10.2.1 update that addressed unexpected shutdowns on iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE. As a result, the company said their iOS "dynamically manages the maximum performance of some system components when needed to prevent a shutdown". Most of the phones suffering from slower performance were running on their original batteries.
According to the Korean Herald, the broadcasting and telecom regulator of the country wants to know why Apple led customers into such a situation. We're proud that Apple products are known for their durability, and for holding their value longer than our competitors' devices. Apple also says that early next year it will put out software that allows users to see more details about their phone's battery.
Apple is scrambling to make things right after "battery-gate".