The Mac App Store is a ghost town of limited selection and rarely updated programs.
The same approach hasn't worked almost as well on Apple's desktops and laptops.
If this rumour holds true, it will take a while for apps to make the change.
Apple will add new developer tools that will enable developers to design and engineer a single application that runs on iPhone, iPad and Mac devices according to a report from Bloomberg. In doing so, there'd be less work for developers and more choices for consumers. A result of its popularity is apparently a video game app for iOS devices that costs $4.99 and is completely fake, according to the developers of the game. It's unclear, however, whether Apple wants to combine its app marketplaces or keep them separate.
Under the new plans, the apps would work equally well, whether the user is operating an iPhone, iPad or Mac, the sources say.
Bloomberg's sources claim that the unification of apps will roll out as part of the next major iOS and macOS updates in fall 2018.More news: Notable Mover: Rite Aid Corp (RAD)
Unnamed people with knowledge of the secret project, codenamed "Marzipan", said it is "one of the tentpole additions for next year's Apple software road map". Bloomberg suggests we could hear about these plans publicly for the first time at Apple's annual World Wide Developers Conference in early summer, should they remain on track.
Apple could be looking to bring its desktop and mobile software much closer together.
These new universal apps will offer the same functionality on iOS and macOS, but with interface elements that are appropriate for each device.
At current, developers are forced to make two completely different apps: one for iPhones and iPads, and another for Mac computers.
Apple's app system changes would follow Microsoft. However, said iOS apps on Mac would rely on mouse and keyboard navigation in lieu of a touchscreen, something Apple remains hesitant to include on Mac computers.
Apple may soon borrow a page from Microsoft's playbook.