Will Bob Iger Hand a Murdoch the Keys to the Disney Empire?

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Fox Chief Executive James Murdoch, speaking at the UBS Global Media and Communications Conference in NY on Tuesday, declined to comment on reports about a potential sale.

Disney is in the lead to acquire much of Fox's $40billion media empire, though rival suitor Comcast Corp remains in contention, Reuters reported on Tuesday.

The CEO would likely remain at Disney for two to three years after finalizing a deal, according to a source close to the situation.

The Walt Disney Company possibly buying 21st Century Fox would be a dream come true for Marvel fans as it would allow all of the characters to finally work together in an epic feature, like the upcoming Avengers: Infinity War.

"It's always good to look at what's going to create the most value for our shareholders", he told attendees.

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Disney is in the midst of negotiations on a reported $60 billion deal to acquire studio and TV assets from 21st Century Fox.

The deal contemplates the sale of Fox's Nat Geo, Star, regional sports networks, movie studios and stakes in Sky and Hulu, among other properties.

Investment analyst Eric Jackson said the deal for Fox's RSNs amounts to Disney-owned ESPN doubling down on sports rights, which it can use to beef up the live sports offerings within its ESPN+ streaming service launching in 2018.

Reuters reported in November that Comcast, which is the largest United States cable provider and has a market value of around $188 billion, had expressed interest in Fox assets. The deal, which could alleviate pain points for both companies as the media industry rapidly consolidates, would potentially see James Murdoch succeed Disney C.E.O. They also own the publishing giant News Corporation, parent of The Times, the Sun, The Wall Street Journal and HarperCollins. Meanwhile, AT&T and Time Warner are seeking approval for an $85 billion mega-merger.

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