The service will debut in Phoenix, Ariz. with six packs of Anheuser-Busch beer brands, such as Budweiser and Shock Top. Every beer option will be priced at $10.99. Then, starting in January, the company will add wines to their delivery drinks menu. Earlier this year, Pizza Hut executives said they have a $130-million plan to boost the brand, partially by ramping up delivery efforts.
The move by Pizza Hut is its latest attempt to increase its sales.
Many Pizza Hut locations are already licensed to serve and distribute beer and wine, which allows Pizza Hut to eliminate any third-party vendor to provide a smoother, faster delivery experience.
Shares of Yum, which also owns KFC and Taco Bell, were little changed after the announcement.
During October, the company announced its new delivery system that promises to keep pies hotter.More news: Willie Taggart Leaving Oregon After One Season for Florida State
The hope is that by adding beer and wine to its delivery menu, the company will have an extra edge over competitors.
Zacks EVP Kevin Matras believes this familiar stock has only just begun its climb to become one of the greatest investments of all time.
Beer and wine are already now served at many Pizza Hut locations, so the brand has some advantages.
All drivers with beer and wine deliveries on their routes will be at least 21 years old, according to the company. Customers also have to have their IDs ready at the door to take advantage of delivery.