The Lamborghini Urus will accelerate to 62mph in 3.6 seconds and eventually top out at 195mph. Lamborghini is among the last automakers worldwide to add an SUV or crossover to its portfolio of models.
For now, only one engine is on offer - a 650hp twin-turbo V8 4.0-lite unit, which allows Lamborghini to claim bragging rights for the Urus as the fastest and most powerful SUV you can buy.
Inside, the Urus has a slim dashboard inspired by the no-nonsense, military-style LM002 truck. High-quality leather, alcantara, carbon fibre, and polished woods are replete throughout. There is also a high end infotainment system and a Bang & Olfusen sound system. Users may find rear space lacking; the low roofline styling of the small "sport coupe" BMW X6 is apparent here as well, and rear-seat room in the X6 comes at a premium.
The Urus, as the four-wheel drive "super SUV" will be known, was revealed at the Volkswagen group-owned company's historic home near Bologna.
Lamborghini unveiled the all-new Urus SUV on Monday in a presentation that could best be described as shambolic.
Lamborghini have been teasing their new SUV for some time, the Lamborghini Urus is now official and it looks impressive. As has always been tradition at the automaker, the name Urus is derived from the world of bulls: Urus, also known as Aurochs, was one of the large, wild ancestors of today's domesticated cattle.More news: US, South Korea begin largest-ever joint air drill
Driving all four-wheels, of course, via an eight-speed automatic transmission, the Urus can send as much as 87 per cent of its engine's power to the rear wheels, although normally it will run in a 40/60 front/rear split.
Building the Urus, which will be sold in Europe for 171,500 euros ($203,000) excluding taxes, was "challenging at every level", said Lamborghini CEO Stefano Domenicali.
Lamborghini's built something that's basically a posh take on the Nissan Qashqai or any or the other billion chunky "off road" SUVs out there waiting where cars aren't supposed to wait, in the form of the Lamborghini Urus.
"A bull is always aggressive, but I would like to give us a new philosophy toward the future: A bull can be gentle", he said a year ago.
Lamborghini is expected to release the 2019 Urus in the spring and will retail in the United States with a starting price of $200,000.