Google Lashes Out at Amazon by Blocking YouTube


A person familiar with Google's thinking on the matter told Engadget that a big point of contention had been the fact that Amazon implemented what was essentially a hacked version of YouTube on both the Echo Show and Fire TV.

Well, the fight between Google and Amazon just took a new step today.

We've been trying to reach agreement with Amazon to give consumers access to each other's products and services, but Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products.

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Clearly, Google is ready to pull out all the stops in order to force Amazon into a business deal that can hopefully be beneficial for each party. Back then, Google explained that the Echo Show's implementation of YouTube lacked integral features and created a broken experience for users. YouTube is also cutting access again today for a second time to Amazon's Echo Show video device. "We hope to resolve this with Google as soon as possible".

In a statement, a spokesperson for Google said the company blocked YouTube due to failed negotiations with Amazon. The Verge notes that soon after Google pulled YouTube from the Echo Show in September, citing a terms of service violation, multiple products made by Google-owned Nest disappeared from Amazon's e-commerce marketplace.

Amazon stopped selling Google Chromecast in 2015, which the company said was because Chromecast didn't' work well with Prime Video. All things being equal, it stands to reason that the move will hurt Amazon a lot more than it will hurt Google. That version of YouTube will be blocked immediately while the Fire TV app won't work, starting January 1, 2018. YouTube used to be available to our shared customers on Echo Show. Similarly, Amazon Prime Video doesn't support Google's Cast feature, making it hard to get video to a big screen for Android users.