In an email sent to CP24, Lyft spokesperson Daniel Moulton said the expansion will be bringing a "new affordable transportation option" to Toronto consumers.
The company announced Monday that it is coming to Toronto in what will be its first expansion outside of the United States.More news: Arsenal identify Wilfried Zaha as £35million replacement for contract rebel Alexis Sanchez
As if this Canadian expansion wasn't bad enough news for Uber atop its other woes, Bloomberg has also reported that Lyft is set to capture 1/3 of the USA market by Christmas. The company will begin driver recruitment today. Lyft recently secured a $1 billion investment deal with Google parent company Alphabet and, for the first time, they've announced concrete plans for an worldwide expansion.
The service will actually expand outside the city's boundaries, operating between Hamilton and Oshawa, Ont., and as far north as Newmarket, Ont. LyftLine, which allows passengers heading to the same destination to share a ride for a discount, will be added at a later time. We see it as a world-class city. But Lyft won't say which city is next. The company is also beginning to sign up potential drivers now in advance of its rollout of its service.
The move follows the controversial launch of rival Uber in Toronto a few years ago, which saw protests by taxi drivers.