In terms of the bottom line, CBS MoneyWatch wrote Monday that the worldwide company shouldn't get too jittery about the protest, noting that the brand's devotees dwarf "Hannity"'s nightly audience of 3.2 million: "Even if all of those "Hannity" viewers owned a Keurig machine, it would still represent a fraction of Keurig's consumer base", said CBS. "Frankly, I think [Keurig] were victims of a group they knew nothing about", he said, referring to Media Matters.
Seen promoting the #BoycottKeurig and #IStandWithHannity hashtags Sunday was Angelo John Gage, who Newsweek reports has previously tweeted about "white genocide", indicating involvement with the white nationalist movement.
You are likely aware that Keurig became the focus of some media attention over the weekend related to a tweet issued from our official Twitter account on Friday. "We worked with our media partner and Fox [N] ews to stop our ad from airing during the Sean Hannity Show".
Media Matters helped pressure several advertisers into pulling their ads from "Hannity" over the weekend.
Someone destroying his Keurig coffee maker. He had asked the company to reconsider its sponsorship of Hannity's show. Moore also threatened to sue The Post.
In Alabama, the legal age of consent is 16 and, until 2003, 14-year-olds were legally allowed to get married. That suggests Keurig may have pulled its ads not because of Hannity's conservative leaning, but rather because of concern the company could be viewed as indirectly supporting a political candidate dogged by serious sexual abuse allegations. Hannity later clarified that he misspoke.
A growing number of Republicans, including Senate Majority Leader Mitch McConnell (R., Ky.) and National Republican Senatorial Committee chairman Cory Gardner (R., Col.), have said Moore should step out of the race. Hannity and Moore loyalists posted photos of themselves smashing the company's single-serve coffee brewers.More news: BBC cans Agatha Christie drama after Ed Westwick rape allegations
In the explosive Washington Post story, an Alabama woman accuses Moore of sexually fondling her when she was 14 and he was 32. Guilty. Where's the justice?
As an outcry mounted over the interview, Keurig said it would pull its Fox News ad. It's been tweeted more than 13,000 times between just the original poster and one who implored his followers to "retweet to offend a liberal".
Hannity had propagated a widely discredited theory that Rich was shot and killed because he had supplied DNC emails to WikiLeaks.
While some conservatives on Twitter have hailed the apology as a victory, others who have condemned Moore's alleged actions felt it was an unnecessary concession.
The host's handling of the news coverage received backlash online, and prompted Keurig along with five other sponsors to pull their ads.
Another day, another advertising mess at Fox News. And that came just a month after more than two dozen advertisers left Bill O'Reilly's Fox News show following sexual harassment allegations against him.