Flipkart to launch its own smartphone under the Billion brand

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The Billion Capture+ will be arriving with connectivity features like 4G VoLTE, Wi-Fi 802.11 b/g/n, v4.1 Bluetooth and USB-C.

The Billion Capture+ features a fingerprint sensor on its back. A detailed look tells you it's a monochrome + RGB sensor combo and not like the one we saw on the Xioami Mi A1 or the OnePlus 5 (that is wide + telephoto lens combo). The Billion Capture+ smartphone will be supported by F1 Info Solutions, which is now owned by Flipkart.

The Billion Capture+ will be available in two color options - Mystic Black and Desert Gold.

The 3GB RAM variant is priced at Rs 10,999, while the 4GB RAM variant is priced at Rs 12,999. At the back, there is a horizontally placed dual-camera setup at the back, on the top left corner, with an LED flash next to it. Selfie-addicts will have to settle for an 8 MP shooter. The phone will be available for purchase from Flipkart starting November 15. The teasers of Capture+ phone shared by Flipkart reveals that the USP of the phone will be its dual rear cameras. "We're sure this customer-centricity will delight Indian smartphone buyers", Flipkart Co-Founder and Executive Chairman Sachin Bansal was quoted as saying in a release.

However, that does not take away from the challenges that Capture+ will face upon its launch. This will help Flipkart overcome one of the biggest challenges of a new smartphone brand.

Additionally, it is important to understand that any smartphone is more than just the sum of impressive internals and features on offer.

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"This is a very significant event for us, given that a hi-tech product like a smartphone takes our brand to another level".

Flipkart is coming into the market with an ecommerce heritage as against a phone making heritage.

There is a 3,500 mAh battery, which is about 600 mAh less than the one that juices the RN4. Bansal's move to enter the smartphone space would put it against established rivals like Xiaomi, MotoG, Samsung among others.

For the homegrown e-commerce player, jumping into the fray with its own smartphone offers it with an opportunity to consolidate its position in India the way that Amazon had done in its home market - the United States.

Though it's punt with Amazon Fire Phone proved unsuccessful, the company used the experience to develop a number of Alexa and Fire-based hardware that have helped it become a major tech giant, one that now stands in league with the likes of Apple and Google.

"Eventually we want to launch everything". And like Google does for its Pixel phone, Flipkart is also offering unlimited cloud storage for photos as well.

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