Chrome is Being Updated to Block More Web Annoyances


This will keep the user on the page they were reading, and prevent any surprising redirects, Ryan Schoen, product manager at Google, wrote in a blog post.

Because of the huge scale of Chrome, Google is in many ways able to unilaterally set and enforce what the web can look like. The company noted that it's taking user feedback seriously, so beyond Chrome's existing pop-up blocker and autoplay protections, it will bring three new protections over the next few releases of Chrome that are created to stop unwanted content.

This type of redirect often comes from third-party content embedded in the page, even when the page author did not intend the redirect to happen.

In the Chrome 64 release, all redirects originating from third-party frames will now show an information bar instead of redirecting, unless the user had been interacting with that frame. Firstly, the search giant will put a stop on ads that automatically navigate users to a new page for the sake of paid content.

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During the course of the next few Chrome browser releases, Google will roll out an additional two new protects that aim to protect those searching on Chrome. Over the next couple months, the browser will start blocking various types of annoying, unwanted redirects, where a website or ad suddenly loads a new page, either because it's been hijacked by a bad ad or because it intentionally wants to force visitors to see one.

When Chrome 65 rolls out, that behavior will be autodetected and will trigger an infobar and prevent the main tab from redirecting.

Starting with Chrome 65, this type of behavior will also be curbed by Chrome. And to help website owners prepare for the change, Google has opened an Abusive Experiences web portal so that they can see if anyone has reported them. For instance, this might include links to third-party websites disguised as play buttons or other site controls.

Starting next January, Chrome's pop-up blocker will prevent these sites from opening new windows or tabs. You just need to go to "chrome://flags/#enable-framebusting-needs-sameorigin-or-usergesture" from the address bar of your Chrome browser and then enable the option called "Framebusting requires same-origin or a user gesture". It could also be transparent overlays on websites that capture all clicks and open new tabs or windows. Abusive experiences left unaddressed for 30 days will trigger the prevention of new windows and tabs.