The ritual of a holiday-themed Starbucks cup began in 1997 and each edition has featured a version of the brand's signature deep red coloring over the 20-year tradition.
"This year's cup is intentionally created to encourage our customers to add their own color and illustrations", said Starbucks creative director Leanne Fremar in a press release.
It's the most wonderful time of the year! Save for some swirling red and green ribbons ("an ode to cups of years past", said the company in their press release), the new seasonal cups have been left mostly blank for YOU to customize, so get ready to bust out your colored pencils.
I'll admit that I was salty at first because red cup season is my favorite season (before rosé season and after PSL season), but the cups are kind of adorable and have a solid message behind them.More news: United Kingdom police examine allegations against Weinstein from 7 women
Along with the new cups marks the return of the chain's beloved holiday beverages, including Peppermint Mocha, Chestnut Praline, and Caramel Brulée Lattes. The reason for this is because Starbucks is hoping to inspire you to color in your own cup.
The 2017 holiday cups arrived in stores Wednesday morning. 'Whether it's wrapping presents or decorating a tree, writing cards or enjoying a mug of cocoa'.
The sleeve for hot drinks reads "Give Good".
And you are not limited to red or green. "Giving good can be as small as someone opening the door for you, or recognizing the people that enrich your life". Two years ago the chain introduced simple, red cups and critics said their simplicity was part of a "War on Christmas." "The holidays are a time to celebrate all the good we give to each other and our community".