Facebook's discovery-driven Explore Feed hits desktop

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This week, Facebook officially launched a new feed on desktop that presents people with posts from Pages they don't follow and posts that aren't likely to show up in their regular news feed.

The Explore Feed, Facebook's alternative, discovery-targeted News Feed will no longer be limited to the social media platform's mobile versions.

As with everything on Facebook, the Explore Feed will be algorithmic so your past likes and shares will influence it's content.

"We are beginning to roll out a complementary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them", a Facebook spokesperson told TechCrunch.

It's called Explore and, unlike the Newsfeed, it isn't composed of posts from pages you like or people you follow-but it might as well be just that. On both mobile and desktop, the Explore Feed can be found within the "Explore" menu that lists similar non-News Feed feeds, such as Trending News and City Guides. Don't see it yet?

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Where to find the new explore feed? The Explore Feed will have recommended Facebook posts from companies as well as media sites that you will not be able to see in your News Feed. First spotted by The Next Web's Matt Navarra, Facebook has now confirmed to TechCrunch that the feature is rolling out to desktop users. After all, increased time-on-site or time-in-app will allow Facebook to serve more ads in between videos and other content.

However, the recommendations aren't really random, as they get selected based on what the user has liked or what's popular with their friends.

It looks like Facebook is aiming to use the new Explore Feed feature to display fresh content to lure users to spend more time on the social network.

Earlier this year, it was designated by a "rocket ship" icon, which may have confused users who didn't understand its objective, the TechCrunch report added. As of the moment, Explore Feed does not include advertising.

Its conventional News Feed is arguably the best and the worst feature that Facebook has.

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