Deal Alert: Amazon Echo Show is now available at just $200

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The feature comes after Google launched its Home speaker earlier this year with similar functionality. While you can call the former as a true "personal" assistant, the latter can never quite be the same, unless obviously you are leaving alone.

When shopping, users who've set up a voice confirmation code will no longer to say the code during the purchase, as Alexa has already recognized the user's voice and linked it to their account.

Alexa users can train Amazon's voice assistant to learn how to recognize different voices and personalize its services for multiple users. This will let the device cater distinctly for all the members of your home.

Full instructions on how to activate the new features can be found on Amazon's dedicated help page. To do so, users will be asked to read aloud 10 phrases and Alexa will then use that data to create a personalised voice profile.

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Voice recognition can be setup using an Echo, Echo Dot, or Echo Show device. One thing to note here is that "touch-to-talk" devices like the Amazon Tap or Fire TV remote will not support voice profiles.

The battle of the smart speakers has become a constant back and forth between Amazon and Google. That new feature is the ability to identify voices and allow access to your own messages, playlists and other content without having to tell the Echo device specifically which content to access.

For the time being, Alexa will take advantage of its new skill to personally tailor calls/messages, flash briefings, shopping activities and music playback via the Amazon Music Unlimited Family Plan. The price drop could be Amazon's way of sweetening the device for those who don't want to pay $230 for something that can't play clips from the world's most popular video platform.

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