Need More Info? Swipe Up on Snapchat's Context Cards


Now, when you view a Snap that's part of an "Our Story", Snaps that have contextual information available will have a "more" menu.

"With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye", the Snap team wrote in a blog post.

And the firm is confident that as it learns more about how to improve Context Cards, it will be adding more partners and additional information.

Snapchat will also make it easier to book ride-hailing services such as Uber and Lyft - when you click on directions, for example, you'll be presented with an option to book a auto.

Essentially, when you find yourself intrigued by what you see in a Snap, you simply swipe up from the bottom of the screen to see its relevant Context Card.

The content of the cards changes based on the location - a restaurant may have links to reviews and table-booking while a tourist attraction may have TripAdvisor reviews or Foursquare tips.

You will be able to book a table through the app partnered with Bookatable and hail a ride through the app partnered with Uber.

Above Snapchat Context-specific app options
Above Snapchat Context-specific app options

Snapchat is partnering with several services including OpenTable and Lyft to launch something new called Context Cards.

Lots of people share their location with Snapchat when they take pictures or videos.

The feature will first roll out to Snapchat users in the United States, Canada, the United Kingdom, Australia and New Zealand.

Additional Context Cards may include: reviews from critics and customers; directions to the venue; opening hours; contact numbers; rides from ride-sharing services; reservations at restaurants; websites for more information; more Snaps from around that area. Snapchat, which boasts a young-skewing audience, averaged 173 million daily users worldwide in the second quarter.

Snapchat's latest update wants to make it harder for you to close the app once you've started Snapping.

One trillion Snaps are taken in a year, 3 billion a day on average. According to a report in the Evening Standard, Snapchat users faced brief disruption in sending snaps, receiving notifications and logging into their account.

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