Microsoft Corporate VP of Windows 10 and head of Microsoft's "PC-Tablet-Phone" division said on Twitter that it will stop focusing on new features and hardware instead will continue to support the Windows 10 Mobile platform with bug fixes and security updates.
Of course we'll continue to support the platform [Windows Phone - editor's note]. bug fixes, security updates, etc.
Another user noted that when Windows Mobile users switch to iOS or Android, there'll be no more need for Microsoft. Another indication that the platform was never going to be revived this year was the company's decision to terminate its phone business in 2016, which even led to multiple job cuts.
According to netmarketshare, a website that tracks the market share of operating systems, Windows Phone now has mere 0.87% market share. This in turn made deterred developers from working on apps for Windows Phone.
Microsoft's recent strategy in the mobile space has focused around bringing its software products to Android and iOS.More news: Buy Star Wars: The Last Jedi Tickets From Monday
There has been a lot of speculation on when Microsoft would call it quits with respect to Windows Phone, and many have seen this coming. However, the user base of Windows phone is just too small to get their interest.
In some cases, Belfiore said his team paid developers money or wrote apps for them. As an individual end-user, I switched platforms for the app/hardware diversity. HP too said they are pulling the plug on its Elite X3 handset, the last of Windows Phone that was still being sold.
A major shortfall in the life of Windows Mobile has been the lack of apps which compelled users to move away. "Choose what's best 4 u", Belfiore tweeted.
As VentureBeat reported, Microsoft laid off nearly 2,000 employees in 2016, which mostly affected its mobile hardware division in Finland. Maybe people would have been more willing to smile and wave at that baby if it wasn't so ugly and unpopular.
It can be recalled that Windows Phone had gained popularity for the interactive interface which impressed tech critics.